Idea to Done
Plan, create, + launch your digital offering
WITH KELLY RAE ROBERTS
& ANDREA SCHER
It all starts May 26th, 2022!
Let’s distill your heart & brilliance into a gorgeous online offering.
For coaches, artists, writers & other creative creatures
What if…
- You could create a beautiful (and profitable) online offering in just 8 weeks?
- You didn’t have to do it alone and had an abundance of real-time individualized support every step of the way?
- It was fun and easy? With a gorgeous group of other creative women cheering you on?
Have you ever looked at offerings online and thought, I could do that! Or wondered if you could?
Perhaps you have created e-courses before and you want to create something new – a signature offering, or something that feels more authentic, more you.
Or maybe you’re ready to uplevel your current offerings and are wondering if you could make something even more profitable.
The answer is YES! And we’ll show you how.
Idea to Done
is an 8 week workshop devoted to walking you through the entire process of creating a powerful (and profitable) online offering.
Our commitment is to guide you with ease, joy and unlimited support.
We’re here to help you:
• Get clear on your specific genius and distill it into a signature offering for your people.
• Decide what type of digital offering best suits your content (ie. E-course, Zoom circle, membership program, e-book, email course, etc.)
• Let go of any self-limiting beliefs that are keeping you stuck. We’ll help you trust your creative ideas and move past anything that’s holding you back.
• Choose technical solutions that are just right for you.
• Create an irresistible name and price for your offering.
• Create a compelling, heart-centered sales page that will convert into profits you can be proud of.
• Create a heart-led marketing and launch plan that will be a joy to implement.
• And perhaps best of all? Get real-time individualized support every step of the way!
Oh my gosh, yes please!
It’s time to expand your reach, radiate your
brilliance, and make money.
We are optimizing for
ease, togetherness, and loads of support.
Creating a powerful offering doesn’t have to be a heavy lift.
It doesn’t need to be overly complicated or require lots of research + new skill sets. Sometimes we just need someone to hold our hand and walk us through all the steps along the way. We promise not to overwhelm you with content, homework and things to read. (We know your schedule is already filled to the brim).
The magic of this course is that we will be doing the work together.
We are committed to giving you real-time support and mentorship every step of the way. Feeling stuck? Email us! Have a question about your sales page or course content outline? Email us! We are excited to share the knowledge we’ve acquired over the last decade of teaching online with you. We want to see you succeed!
On every live Zoom call, we will take on another piece of the puzzle and guide you through a process in real time so that you come away with a completed chunk of the work.
You’ll feel the collaborative magic (and accountability) as you bring your vision to life.
This is for you If…
We believe in your brilliance
How It Works
Clarity + Confidence Kickoff Weekend
From Thursday 26th May, we’ll spend a virtual weekend together.
By the end of the weekend, you will know what your offering will be (its name, its essence).
Even better? You’ll understand why YOU are the exact right person to offer it. Intentions will be set, community will be made, limiting beliefs will be worked through, and fireworks will go off inside your heart. You’ll feel clear, confident, and inspired to spend the next several weeks birthing your offering.
Weekly Live Sessions
Following our kickoff weekend, you will experience:
- Engaging, inspiring, and informative weekly live video sessions (2 hours each) on Thursdays days at 10am-12pm PST.
- Guidance on aspects like outlining your content, writing an amazing sales page, choosing a classroom format, marketing and celebrating your launch. Alllllllll the details will be covered.
- Experiential calls. On every live Zoom call, we will take on another piece of the puzzle and we will guide you through a process in real time so that you come away with a completed piece of the process.
- Can’t make the call? No worries, everything will be recorded and you can watch it anytime.
- Between sessions, you’ll have ample time to continue working on your project with clear, actionable steps. No hustling fast-paced expectations here. One small step at a time.
Weekly Live Office Hours
Each week, we’ll offer live office hours via zoom (1 hour each). Show up and get your questions answered live. Can’t make it? No worries, these sessions will be recorded.
1:1 Support
Unlimited support via email throughout the entire 8 weeks. Think of us as your personal coaches, providing problem-solving, cheerleading, tech support, and mentorship every step of the way.
From Idea to Done:
Topics We’ll Cover + Our Schedule
Note: Weekly Office Hours – Mondays, 1pm – 2pm PST
WEEK 1:
Thurs/Fri May 26/27, 10am – 4pm PST
Clarity & ConfidenceKickoff Weekend
By the end of the weekend, you’ll know what you are offering, have a working title for it, understand its essence and have a clear path forward. Even better? You’ll understand why YOU are the exact right person to offer it. Intentions will be set, community will be made, limiting beliefs will be worked through, and fireworks will go off inside your heart.
WEEK 2:
Thurs June 2, 10am – 12pm PST
Sales Page
We’ll take you through all the steps of creating a compelling sales page that your audience won’t be able to resist. You’ll be surprised at how joyful writing a sales page can be, like writing a love letter to your peeps. By the end of this week, you’ll have a sales page with a “Coming Soon/Join the Interest List” call to action on your website. That way you can start collecting emails and building interest.
WEEK 3:
Thurs June 9, 10am – 12pm PST
Curriculum mapping, elements of a great course, and pricing your course
We’ll walk you through what makes a compelling and engaging course while guiding you to create a thorough outline of all you want to cover in your offering. By the end of this week, you’ll have a clear map of your content. We’ll help you price your offering, and walk you through all the things to consider (installments, how to take payment, etc).
WEEK 4:
Thurs June 16, 10am – 12pm PST
Format + Delivery options
Now that you know what you want to teach, we’ll help you determine how you want to deliver your content. Whether it’s video, written lessons, audio, or a combination of all three, we’ll help you find a format that feels just right. We’ll walk you through all the options, including types of courses, platforms, and tech solutions. At the end of this week, you’ll feel excited to start plugging your content into whatever delivery method you’ve chosen.
WEEK 5 & 6:
Thurs Jun 23, 10am – 12pm PST
Thurs Jun 30, 10am – 12pm PST
Content Creation & Tech Solutions
In the spirit of ease, we’re devoting a couple of weeks to plugging in your content into the format you’ve chosen. We will be offering work-along sessions for those of you who need accountability and community for this phase. We will also be available for questions and feedback during these sessions!
WEEK 6 & 7:
Thurs Jun 30, 10am – 12pm PST
Thurs Jul 7, 10am – 12pm PST
Launching + Marketing
We’re devoting two weeks to walking through an amazing menu of ideas for reaching your ideal audience – the people you’d LOVE to work with. You’ll be encouraged to pick 3-10 (all depends on what feels in flow for YOU) options and run with it. We’ll walk you through each option, from beginning to end.
WEEK 8:
Thurs Jun 14, 10am – 12pm PST
Celebration
We believe in celebrating. And no program would be complete without a little graduation ceremony! You’ll get to announce/share your offering with everyone in the workshop (and likely get several signups!
About Your Guides
Kelly Rae Roberts
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Andrea Scher
Andrea Scher, CPCC is an author, artist and life coach whose work is driven by her belief in the transformative power of creativity for joy and wellbeing. For nearly two decades, through her award-winning blog Superhero Journal, her Creative Superheroes podcast, and her bestselling e-courses, Andrea has thrilled others with their own power to find magic all around them.
Andrea has led thousands of women through her signature course Mondo Beyondo as well as dozens of other courses over the past 15 years.
Her new book, Wonder Seeker: 52 Ways to Wake up Your Creativity and Find Your Joy (HarperCollins) straddles the world of creativity and mindfulness – playfully inspiring readers to live more vibrant lives full of presence, joy and connection.
You can learn more about Andrea on her website or follow her on Instagram!
FAQS
When do the live sessions happen?
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Do I have to have an existing business to take this course?
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What if I don't know exactly what I want to teach?
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What if I fall behind?
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Can I pay in installments?
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Wait, when are the Q + A sessions?
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Do I need to have a website?
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Do I need to be tech savvy to do this course?
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How long can I access the content?
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What happens if I miss a session?
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Will there be a Facebook Group?
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How much time will I need to devote each week?
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Introductory Price
Act fast, limited spots available! It all starts May 26th, 2022
ONE-TIME PAYMENT
$997
> lowest it will be.
TWO PAYMENTS
$499
/months
