Idea to Done
Plan, create, + launch your digital offering
WITH KELLY RAE ROBERTS
& ANDREA SCHER
It all starts September 8th, 2022!
Let’s distill your heart & brilliance into a gorgeous online offering.
For coaches, artists, writers & other creative creatures
What if…
- You could create a beautiful (and profitable) online offering in just 8 weeks?
- You didn’t have to do it alone and had an abundance of real-time individualized support every step of the way?
- It was fun and easy? With a gorgeous group of other creative women cheering you on?
Have you ever looked at offerings online and thought, I could do that! Or wondered if you could?
Perhaps you have created e-courses before and you want to create something new – a signature offering, or something that feels more authentic, more you.
Or maybe you’re ready to uplevel your current offerings and are wondering if you could make something even more profitable.
The answer is YES! And we’ll show you how.
Idea to Done
is an 8 week workshop devoted to walking you through the entire process of creating a powerful (and profitable) online offering.
Our commitment is to guide you with ease, joy and unlimited support.
We’re here to help you:
• Get clear on your specific genius and distill it into a signature offering for your people.
• Decide what type of digital offering best suits your content (ie. E-course, Zoom circle, membership program, e-book, email course, etc.)
• Let go of any self-limiting beliefs that are keeping you stuck. We’ll help you trust your creative ideas and move past anything that’s holding you back.
• Choose technical solutions that are just right for you.
• Create an irresistible name and price for your offering.
• Create a compelling, heart-centered sales page that will convert into profits you can be proud of.
• Create a heart-led marketing and launch plan that will be a joy to implement.
• And perhaps best of all? Get real-time individualized support every step of the way!
Oh my gosh, yes please!
It’s time to expand your reach, radiate your
brilliance, and make money.
We are optimizing for
ease, togetherness, and loads of support.
Creating a powerful offering doesn’t have to be a heavy lift.
It doesn’t need to be overly complicated or require lots of research + new skill sets. Sometimes we just need someone to hold our hand and walk us through all the steps along the way. We promise not to overwhelm you with content, homework and things to read. (We know your schedule is already filled to the brim).
The magic of this course is that we will be doing the work together.
We are committed to giving you real-time support and mentorship every step of the way. Feeling stuck? Email us! Have a question about your sales page or course content outline? Email us! We are excited to share the knowledge we’ve acquired over the last decade of teaching online with you. We want to see you succeed!
On every live Zoom call, we will take on another piece of the puzzle and guide you through a process in real time so that you come away with a completed chunk of the work.
You’ll feel the collaborative magic (and accountability) as you bring your vision to life.
This is for you If…
We believe in your brilliance
How It Works
Clarity + Confidence 2-day Intensive
On Thursday, September 8th & Friday, September 9th, 2022, we’ll spend a virtual two mornings together.
By the end of the intensive, you will know what your offering will be (its name, its essence).
Even better? You’ll understand why YOU are the exact right person to offer it. Intentions will be set, community will be made, limiting beliefs will be worked through, and fireworks will go off inside your heart. You’ll feel clear, confident, and inspired to spend the next several weeks birthing your offering.
Weekly Live Sessions
Following our kickoff, you will experience:
- Engaging, inspiring, and informative weekly live video sessions (2 hours each) on Thursdays days at 10am-12pm PST.
- Guidance on aspects like outlining your content, writing an amazing sales page, choosing a classroom format, marketing and celebrating your launch. Alllllllll the details will be covered.
- Experiential calls. On every live Zoom call, we will take on another piece of the puzzle and we will guide you through a process in real time so that you come away with a completed piece of the process.
- Can’t make the call? No worries, everything will be recorded and you can watch it anytime.
- Between sessions, you’ll have ample time to continue working on your project with clear, actionable steps. No hustling fast-paced expectations here. One small step at a time.
Weekly Live Office Hours
Each week, we’ll offer live office hours via zoom (1 hour each). Show up and get your questions answered live. Can’t make it? No worries, these sessions will be recorded.
1:1 Support
Unlimited support via email throughout the entire 8 weeks. Think of us as your personal coaches, providing problem-solving, cheerleading, tech support, and mentorship every step of the way.
From Idea to Done:
Topics We’ll Cover + Our Schedule
NOTE: CAN’T MAKE ALL THE SESSIONS? WE’VE GOT YOU COVERED!
WEEK 1:
Thurs/Fri September 8th + Sept 9th, 10am -1pm PST
Clarity & Confidence2-day Intensive
By the end of our intensive, you’ll know what you are offering, have a working title for it, understand its essence and have a clear path forward. Even better? You’ll understand why YOU are the exact right person to offer it. Intentions will be set, community will be made, limiting beliefs will be worked through, and fireworks will go off inside your heart.
WEEK 2:
Thurs Sept 15th, 10am – 12pm PST
Sales Page
We’ll take you through all the steps of creating a compelling sales page that your audience won’t be able to resist. You’ll be surprised at how joyful writing a sales page can be, like writing a love letter to your peeps. By the end of this week, you’ll have a sales page with a “Coming Soon/Join the Interest List” call to action on your website. That way you can start collecting emails and building interest.
WEEK 3:
Thurs Sept 22, 10am – 12pm PST
Curriculum mapping, elements of a great course, and pricing your course
We’ll walk you through what makes a compelling and engaging course while guiding you to create a thorough outline of all you want to cover in your offering. By the end of this week, you’ll have a clear map of your content. We’ll help you price your offering, and walk you through all the things to consider (installments, how to take payment, etc).
WEEK 4:
Thurs Sept 29th, 10am – 12pm PST
Format + Delivery options
Now that you know what you want to teach, we’ll help you determine how you want to deliver your content. Whether it’s video, written lessons, audio, or a combination of all three, we’ll help you find a format that feels just right. We’ll walk you through all the options, including types of courses, platforms, and tech solutions. At the end of this week, you’ll feel excited to start plugging your content into whatever delivery method you’ve chosen.
WEEK 5:
Thurs October 6th, 10am – 12pm PST
Content Creation & Tech Solutions
In the spirit of ease, we’re devoting a couple of weeks to plugging in your content into the format you’ve chosen. We will encourage accountability in community for this phase so that you’ll stay on track.
WEEK 6 & 7:
Thurs Oct 20th, 10am – 12pm PST
Thurs Oct 27th, 10am – 12pm PST
Launching + Marketing
We’re devoting two weeks to walking through an amazing menu of ideas for reaching your ideal audience – the people you’d LOVE to work with. You’ll be encouraged to pick 3-10 (all depends on what feels in flow for YOU) options and run with it. We’ll walk you through each option, from beginning to end.
WEEK 8:
Thurs November 3rd, 10am – 12pm PST
Celebration
We believe in celebrating. And no program would be complete without a little graduation ceremony! You’ll get to announce/share your offering with everyone in the workshop (and likely get several signups!
About Your Guides
Kelly Rae Roberts
I’m an artist, author, entrepreneur, mother. I’m also a social worker (MSW) and practiced as a clinical medical social worker for years before I began making art.
I’ve been running my business since 2006, and it just keeps getting better.
When it comes to online offerings, I’ve successfully launched signature ecourses, mini-ecourses, subscriptions, memberships, virtual coaching circles, ebooks, and more. Many of them have generated six-figure revenue!
I’m grateful + excited to co-lead this offering with one of my favorite people on the planet, Andrea Scher. We love to support other entrepreneur sisters by sharing the hard-won lessons we’ve learned along the way.
We know just the right constellation of women will join us to form a powerful, beautiful community of soul-driven entrepreneurs.
Andrea Scher
Andrea Scher, CPCC is an author, artist and life coach whose work is driven by her belief in the transformative power of creativity for joy and wellbeing. For nearly two decades, through her award-winning blog Superhero Journal, her Creative Superheroes podcast, and her bestselling e-courses, Andrea has thrilled others with their own power to find magic all around them.
Andrea has led thousands of women through her signature course Mondo Beyondo as well as dozens of other courses over the past 15 years.
Her new book, Wonder Seeker: 52 Ways to Wake up Your Creativity and Find Your Joy (HarperCollins) straddles the world of creativity and mindfulness – playfully inspiring readers to live more vibrant lives full of presence, joy and connection.
You can learn more about Andrea on her website or follow her on Instagram!
Hop on the waitlist for 2023.
FAQS
When do the live sessions happen?
Clarity & Confidence 2-day intensive:
Thursday, September 8th and Friday, September 9th from 10am -1pm PST
Weekly Classes live on Zoom (will be recorded in case you miss):
Thursday, September 15th, 10am -12 noon PST
Thursday, September 22nd, 10am -12 noon PST
Thursday, September 29th, 10am -12 noon PST
Thursday, October 6th, 10am -12 noon PST
Thursday, October 20th, 10am -12 noon PST
Thursday, October 27th, 10am -12 noon PST
Thursday, November 3rd, 10am -12 noon PST
Office hours:
Every Monday starting Sept 12 – Oct 31st, from 1pm PST -2pm PST. (Except for Monday, October 10th)
Wow, are you really offering unlimited support?
YES! Throughout the entire 8 weeks, from Sept 9th – Nov 3rd, we will offer unlimited support via email. Think of us as your personal coaches, providing problem-solving, cheerleading, tech support, and mentorship every step of the way.
Feeling stuck? Email us! Have a question about your sales page or course content outline? Email us! We are excited to share the knowledge we’ve acquired over the last decade+ of teaching online with you. We want to see you succeed!
We have blocked out our calendars for these 8 weeks, specifically so that we can be of service to you. It’s a huge part of this offering and a unique/rare opportunity to get this level of access. We’re here for it!
What if I can't make all the sessions? Do I HAVE to attend them or can I watch the recordings?
No worries!
Every single thing is recorded so you can access it anytime, whenever you’d like. So, if you can’t make a LIVE session, its recording will be available in our classroom within 24 hours.
Don’t love attending LIVE sessions and prefer to watch sessions on your own time? Permission granted to skip all the LIVE sessions if it’s not your thing. You can self-pace your way through the recordings and still have access to all the support you may need via email until Nov 3rd.
Do I have to have an existing business/website to take this course?
All businesses start with an idea. With that in mind, all you need is an idea of something you’d like to teach or share with the world. If you don’t currently have your own business or website, that’s ok. This course will help you distill your idea into an online offering that could jumpstart your business.
When it comes to a website, it’s ideal if you have one, but not a dealbreaker. You can sell a course from a third party teaching platform, social media, from a mailing list, from clients you see in person, etc. There are lots of ways to do this!
What if I don't know exactly what I want to teach?
We believe everyone has something valuable to share and teach. We will help you explore what you do naturally, what delights you, where your expertise and gifts live so that “what could I possibly teach?” becomes “I have so much to share, where to start!”
We love this quote: “The place Spirit calls you to is the place where your deep gladness and the world’s deep hunger meet.” — Frederick Buechner
What if I fall behind?
Falling behind is a-okay in our book! We recommend just jumping right into the current lesson and material for that week. You can reach out to us for support and get back on track anytime during the course.
How do the installment payments work?
When you select this option, you agree to pay 2 installments of $499 once a month for two consecutive months, all automatically charged.
For example, if you sign up on August 22, you’ll be automatically charged $499 and then once more on Sept 22nd.
Wait, when are the Q + A sessions?
Every Monday from 1pm PST -2pm PST. (Except for Monday, October 10th)
Do I need to be tech savvy to do this course?
With any new learning adventure, there will be a learning curve to go with it! We are here to help make this process much more easeful. You can create your offering to align with your skills and your comfort level with technology.
For example, if you are overwhelmed by fancy tech, you can have your offering be a series of zoom calls without a classroom at all. We will help you get clear on all these questions.
How long can I access the content?
You will have access to the content of our program indefinitely!
Will there be a Facebook Group?
No, however, if you want extra accountability, we’ll match you up with a buddy in the program.
How much time will I need to devote each week?
Class each Thursday will be 2 hours. We will also have optional office hours every week. The amount of time each week will vary from person to person (and will depend on the amount of content you have) but an estimate would be about 4 or 5 hours a week.
What if I can't make all the sessions? Do I HAVE to attend them or can I watch the recordings?
No worries!
Every single thing is recorded so you can access it anytime, whenever you’d like. So, if you can’t make a LIVE session, its recording will be available in our classroom within 24 hours.
Don’t love attending LIVE sessions and prefer to watch sessions on your own time? Permission granted to skip all the LIVE sessions if it’s not your thing. You can self-pace your way through the recordings and still have access to all the support you may need via email until Nov 3rd.
